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SEO and researching the competition – Part 1

If you are starting out in internet marketing, research everything you can about your competition. You know who they are. You know what their strengths and weaknesses are. And, you have some ideas on how to use their knowledge to your advantage. But make sure you are armed with the proper information to help you beat them at their own game!

I’m going to let you in on a little secret right here. The best way to get started is to study your competition. You’d be surprised how much difference it makes from one day to the next. The first thing you can do is to find out how your competitor got to where they are at. Some people pay fortune makers thousands of dollars to do this. Some people might work out for free. And, as long as they don’t abuse it, the benefits can be amazing!

So start looking at your competitor web sites and really analyzing the ones that are ranking well for your keywords. You will be surprised how much free traffic they can send you. You will be able to figure out exactly what your competitor is doing that you are not doing right now.  And then you will be stepping up your game with the same results.

Step #2

Buy a site in your niche.

This is a great way to get traffic in no time flat. All you have to do is find a site in your niche that is for sale and then offer to buy it for next to nothing. This will leave you with a profit before you even start to work on your profit. And, get some of the traffic from the site before you buy it.

Step #3

Make sure you submit your site to the search engines.

Your going to want to contact each search engine individually and tell them that you are willing to let them promote your website for them. But the first thing you are going to want to do is to make sure that you site is ready. It is great if you have a site that is all ready for promotion. But if you are like the other half of the Internet that has no clue what they are doing, you should avoid this step. You should only do it if you have a site that you are ready for. If you have a site that you are not ready, then you really need to consult a professional. This way you can get some advice that will help you learn the best way to promote your site. Make sure that your site is willing to promote your site in exchange for your helping them promote theirs.

Step #4

Make sure you are getting links from other sites on the web.

The more links you have coming in to your site, the more you will be noticed. The end result is that you will get more traffic to your site. Taking the time to write articles, sending out press releases, and leaving comments on other people’s blogs are also good ways of building links to your site.

The most important thing is that you start building links to your site now. Doing so will help you to become visible in the search engines like Google, Yahoo, and MSN. Participate in discussions on the Internet to get feedback on what you are doing. Most of all do this the right way and you will be rewarded with more traffic to your website.

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